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“Don’s a top-notch media relations specialist. He not only understands the value of good communication, but also knows how to craft a compelling story that will appear in next days news.”
Linda Kissam, Executive Director Fallbrook Area Visitors Bureau
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What We Do
We rely on traditional and unconventional public relations techniques to achieve extraordinary media visibility. At Parallax Communications we understand how the media works and we use that knowledge and our professional writing skills to benefit our clients. Parallax’s founder and president, Don McAuliffe, worked as a front line journalist for more than 20 years.
Understanding the requirements of journalists is a huge competitive advantage that allows Parallax Communications to effectively reach out to reporters, present compelling story ideas and see those stories turn into actual news articles and features.
Stories in print or on the air mean more credibility and visibility for the client and their message.
No medium works as effectively as public relations to enhance your company's image, heighten exposure and increase sales. Because it can't be bought, editorial coverage is worth its weight in gold --- it’s six times more credible than an advertisement.
Parallax Communications has made significant PR placements in virtually every type of media. We have the expertise to identify and create newsworthy stories about your company and the media contacts to secure valuable local, regional and/or national media coverage.
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